Q: Why are some of the daily value percentages under 100%, while some are over? Wouldn’t I want my child to receive 100% of everything?

A: This is a great question! Fat-soluble vitamins, like vitamins A, D & E, are vitamins that are stored in the body, in contrast to water-soluble vitamins (like B vitamins), which are expelled when consumed in excess. Since the body stores fat-soluble vitamins, excess amounts can build up and create toxicity. A varied and healthy diet should provide the body with a good portion of these vitamins, but we know that doesn’t always happen, especially if your child is a picky eater or if there are dietary restrictions involved. We have formulated this gummy multivitamin to account for these factors as best we could. We recommend consulting with your child’s physician or healthcare professional to make certain this product is appropriate for your child’s nutrient needs!

Q: Do you have any tips on kids and vitamins?

A: Yes, we have a few! First and foremost: be sure to consult with your child’s physician or healthcare professional prior to use to make sure this product is suitable for your child. This is particularly true if your child is experiencing any health challenges, is taking any medications or if your child is under the age of twelve.

As much as we pride ourselves on making great tasting vitamins, we do want to advise that you keep these gummy vitamins out of reach of your children. They are not candy and they should not be treated as such. It is possible to get too much of a good thing! If you are concerned that your child may have taken too many gummies, please call the Poison Control hotline: 1 (800) 222-1222 (available 24/7).

Lastly, fat-soluble vitamins, like vitamins A, D & E, can only be absorbed with food. We recommend giving your child their daily gummies after a meal.

Q: My child has MTHFR gene variant(s). Is this product safe for my child(ren)? 

A: In general, when starting any new health and wellness supplement, you should check with your child's pediatrician, physician, or healthcare professional to make sure the supplement is suitable for your child. This is especially true when there is the added complexity of the MTHFR gene variants. We encourage you to partner with your child's healthcare professional to determine the best course of action.

Please do not hesitate to let us know of any additional questions you may have or if you need further assistance

Q: Why is there no iron in the Kids Gummy Multivitamin?

A: Iron is very difficult to formulate with, especially in gummy form. You'll be hard pressed to find a good tasting gummy multivitamin with iron that isn't overloaded with sugar. Not only that, but iron can interfere with the body's absorption of other vitamins and minerals. Micronutrient competition is important to keep in mind when formulating a gummy multivitamin for what micronutrients can be optimally absorbed, which is why we decided to not include iron in our gummy multivitamins. We do have a liquid iron supplement, in a delicious berry flavor, with easily adjusted serving sizes for the whole family!